Marketing
KINCHO's Unique Character Conveyed through a Wide Variety of Communication
KINCHO has been advertising since the company's inception. During the Taisho and Showa eras, we produced many beautiful, lithographed color posters that were works of art, advertised on the streets by decorating the old-fashioned trucks and ran newspaper advertisements for big sales with prizes.
To further enhance the appeal of KINCHO products, we continue to develop our own unique communication strategy to create a buzz on a national scale through advertising in media, including our well-known and unique TV commercials, as well as in-store display contests at the sales points of contact with customers.
We also focus on researching such as feedback from our Customer Service Center and surveys of sales space conditions in stores, using this information to develop new products that better meet the needs of consumers.
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Posters for overseas market in the early Showa era
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Street advertising team gathered in front of the headquarters after the end of World War II
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In-store Display Contest (Insecticides)
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In-store Display Contest (moth repellents)
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Valuable customer feedback
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Japan Drugstore Show Booth (Tokyo Big Sight)
