Sustainability

KINCHO continues to contribute to international exchange by sustaining and developing the close ties between Serbia and KINCHO through pyrethrum.

Pyrethrum originated in Yugoslavia, which is Serbia today. Yugoslavia was the world's largest exporter until World War I, but the impact of World War I reduced exports from Yugoslavia, and Japan became the world's largest exporter of pyrethrum. Later, the Kingdom of Yugoslavia offered Eiichiro Ueyama a pyrethrum trade agreement; he was appointed Honorary Consul of the Kingdom of Yugoslavia in Osaka.
Currently, we play the role of Honorary Consulate General of the Republic of Serbia in Osaka.
With this history as a backdrop, we hope to further develop our friendship with Serbia, which has grown using pyrethrum as a bridge.

Promoting environmental consideration, health support and culture for a sustainable future

As a company with a deep connection to nature, we have been promoting environmental initiatives since long before SDGs attracted widespread attention in recent years.
We continue to take a variety of approaches to environmental considerations, including reducing the amount of plastic used for product containers and using recycled materials, generating solar power at our Wakayama Factory, recycling water generated in the manufacturing process, the Forest of the Future environment preservation activity conducted as a joint project with Wakayama Prefecture, where our company was founded, pyrethrum cultivation and conservation activities in Onomichi City, and reducing CO₂ emissions by reviewing our distribution system.
Furthermore, we have built a close relationship with society through health support and cultural promotion activities, including assistance to the Japan WHO Association, sponsorship of the Noh Boat at the Tenjin Festival, one of the three major festivals in Japan, to foster local culture, and sponsorship of the Osaka Evessa basketball team of the B.LEAGUE.