Diverse Communication Activities
Continue to Highlight Kincho's Appeal.
To make products more appealing to consumers, Kincho has developed an original communication strategy of familiar, catchy TV commercials, in-store contests and other PR that have people all across Japan talking about us. In Japan, sales activities are spearheaded by six branch offices and two sales offices, while business support is rooted in local markets via the formidable dealerships and retail outlets of the Kinchokai network. Kincho also provides full customer support services and dedicates time, effort and resources to analyzing information from point-of-sale surveys and elsewhere, which is then used to develop new products that better-match consumer lifestyles.