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To further heighten product appeal, Kincho
has evolved its own communication strategy comprised of
popular television commercials and store-window display
contests that keep Kincho in the public eye, nationwide.
It also has six branch offices specializing in domestic
sales activities located throughout the country.
The company is also focusing its efforts on a variety
of information research activities, including the strengthening
of its customer service operations and the processing
of sales surveys at retail outlets that handle Kincho
products. Data gleaned from these activities is then linked
to the development of new products designed to better
serve customers needs.
One form of communication activity undertaken by Kincho
is aimed at cultivating regional culture. These various
cultural contributions help Kincho build close ties with
people and organizations from all parts of the country. |
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